When filming and creating our trailer one of the most important media technologies that we used was the camera. For obvious reasons it was one of the vital bits of equipment n order to create and film our trailer. As well as filming the core footage for the trailer we also used the camera to experiment and try out different styles of shots. The camera was also used to take images for the poster and magazine photographs. From filming a film opening last year I know that I need a variety of shots in order to show and add emphasis on certain sections in the opening. I applied that knowledge when I was filming the trailer.
Using this knowledge we tried to incorporate some variety in our trailer- we wanted to include different shots that would portray and signify different effects for the audience. For example we filmed some extreme close up shots of the mobile phone in order to show the audience that this prop is important to the narrative and the trailer. We also did a couple more shots similar to this to add dramatic effect for the audience- we did close up shots of the knife which emphasises to the audience that the antagonist character is a danger.
As our camera had a viewing screen built into it this enabled us to re watch the footage on set and see how the filming turned out. This showed us how it looked upon screen and if there was anything we could do to improve the shots whilst on set. Re-watching the shots also helped us test the lighting and the sound of the shots. This enabled us to make group decisions on whether or not we need to reshoot or tweak anything to improve the shot and the trailer.
Having uploaded the raw footage onto the school computers it enabled us to see the footage on a larger scale and allowed us to narrow down any shots that did not have the high quality that we were looking for. This scale allowed us to see any small glitches or jolts in our shots- therefore we could illuminate shots that wouldn't work as well.
Having looked at our shots and narrowed down our most successful ones we then used the editing program Premiere Pro. This editing program is of a high quality and has been used in the media industry to edit films. We opened this program and tried to order our shots into a chronological order. We did this for both dual narratives. After we had ordered our clips we then interspersed these two narratives within each other to mimic the montage editing style that is constantly seen in films. In order to make our clips link in well with each other we used the small blade tool on premiere pro- this allowed us to trim down some of our clips and to get rid of access footage we no longer needed. In order to make our clips blend in more seamlessly we used a transition called fade to black. This effect allowed our clips to blend in well with each other instead of having harsh cuts. We thought that this effect would make our trailer look more professional.
In terms of ancillary products I used the same camera that we used for the filming. The camera we used take picture at a high quality and is mainly used for the photography side of media. Whilst filming alongside the shoot I took some images from behind the scenes to show our progression of filming.
As well as taking separate image for the ancillary products and creating a separate shoot I also created a film poster mock up using a screen shot of a clip from the trailer. In order to practise how to make posters and what they should look like I used this screen shot as a tester image to further improve my future designs upon. The image that I chose to create a mock up on was a close up shot of the protagonist on the phone. This shot relates back to the narrative and the theme that is predominant throughout the trailer. As this mock up focuses on the protagonist it also establishes this character as the face of the trailer.
In order to create this mock up I used the program Adobe Photoshop. I used the screen shot button on my computer and opened the image and cropped in slightly to try and centre the protagonist more. From Photoshop I opened this image on Adobe Bridge in order to edit the photograph more specifically and in more detail.
Using the font tool on photograph I placed the title in the top corner of the poster- a conventional placement for the title. I used the same font for the title as I did in the trailer. This shows a relationship between the trailer and the ancillary product. I decided to use black as the font colour because it stood out well against the cream toned background. The poster is very simplistic and could be advertised as an individual character poster instead of a conventional whole film poster.
These technologies that have been used encourage and help us become more creative. For example before programs like Photoshop and premiere pro were created students would have been very limited in the work and the outcome they could have achieved. It would have been hard to achieve an outstanding product using things that would limit students creativity. For example if I were to use paint to create a film poster rather than Photoshop it would not have the same outcome.
In terms of research search engines like Google became vital in the research stage of my project. Without this search engine I would've not found the royalty free websites that would be used for my incidental sound track and sound effects. I would have also struggled to view media film posters and film trailers to inspire my own project.
One of the most key and core technologies that have been vital to our project is YouTube. The use of this website was vital to our research and the publication of our own work. Without this website we would've struggle to watch and analyse the conventions and the styles of trailers that have been created within the media industry. The use of this website allows our audience to view our products publically and on the go. This makes it easier to view our work instead of using the core device it was created on. Without YouTube the media industry would've struggled to market and advertise their products to their target and aimed upon audience. Before YouTube if I had wanted to view trailers to build up research for my product I would've had to pay for a cinema ticket to view the trailers before viewing a film. This applies the same by purchasing a dvd.
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