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Wednesday, 16 March 2016

Magazine Analysis 1



This is a film poster for the first Hobbit film entitled The Hobbit An Unexpected Journey. This cover for the magazine is for the well known film magazine called Empire. 
The first thing that attracts me to this magazine cover is the strong and bold image which has been contrasted well with the bright and golden title. The title of this magazine follows the conventions of what is expected from a cover as the title is at the top of the page and is in bold lettering. The subtile of this magazine cover also is in the same colour which shows that they relate and makes the magazine look professional.
The gold colouring for the font is very regal and gives the impression that this is an established magazine and is well known in the film industry. The gold colouring on the title  could also reality to the narrative and the film of choice of the magazine.

The small barcode at the bottom left hand side of the poster could be small so the reader is more attracted to the title rather than being put of by the price of the magazine. By having the barcode smaller it allows the image to take over the cover and become the main image. If the barcode was any larger it would ruin the overall appearance of the cover.

The image that has been used for the magazine cover is a image from the film or trailer of the film. This cover photo that has been used for the magazine relates back to the narrative and the key characters that are associated with the film franchise. The main character is featured on this cover. The character is played by martin freeman who is an established actor in the film industry and is known for his role in this film. By having this on the front cover it attracts his fans to watch the film and buy this poster to receive any extra information about the actor or the film itself. The inclusion of the Gollum character in that background emphasises the franchise and the character who are typically associated with the film. By this character being included in the shoot creates hype for the film as an old character has been brought back and reintroduced into the newer and current film. The tone of the image connotes a dramatic and dark atmosphere due to the tones of grey and dark blue in tandem with the low key lighting. This is well contrasted with the bright gold lettering.

The typography used along the bottom of the article relates back to the narrative and the location of which the story is based around. This slogan along the bottom entices the reader and encourages them to open the magazine and read the article. The use of the ellipsis on "inside" hints to the reader that they have more to say about the franchise and that they may have some special information.
The layout of the image over the title of the magazine connotes that the character is more important than the magazine. This layout also adds another dimension to the magazine and infers that the character is real.
In order to relate back to the film and one of the significant characters that makes the franchise well known the magazine has used a tagline and slogan along the top of the poster. This tagline is above the title therefore it will be one of the first things that the reader will see.
The use of the pun "precious exclusive" exhibits the relation to the narrative and the characters in this narrative. By using the word exclusive it will automatically entrance the reader into finding out extra information. The purpose of this tagline creates intrigue for the audience.



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