Poster analysis 3

This is the film poster for the 2015 thriller film entitled The Boy Next Door. The lead role and protagonist is played by Jennifer Lopez.

This is one of the main poster used for the advertisement of this film. There is another similar poster to this one however this one includes the antagonist rather than just the protagonist. The layout of this poster follows the typical institutional film poster layout. For example the typography and the institutional information is along the bottom of the poster. The conventions are also followed by having the lead actors name across the top of the poster in larger writing so it stands out to the viewer. As the lead actress in this film is Jennifer Lopez, she is well known actress and singer therefore she will attract attention and draw her established fan base into watching the film

The typography used for the titles and film name is very bold and in block capital letters stand out out well and will catch the audiences eye. The colour of the typography is a mixture of black and white which show a strong contrast and could represent the antagonist and the protagonist as they are on opposite sides of the spectrum.

The imagery used in this poster features the main characters- the antagonist and protagonist. The image used is the protagonist looking out of her window and the shot angle is a long shot as it features the majority of her body. The shot used has a purplish and blue tone to the photograph. This tone of filter gives the impression that we are looking into the window at her. This gives an inclusive tone to the image for the audience and makes them feel more involved in the storyline. The costume that the protagonist is wearing is a silky night gown which shows connotations that this movie was filmed at night. The nighttime setting and lighting follows the conventions of a thriller film. The colour of the nightgown that she is wearing which is a white/ baby pink connotes innocence as she is the victim in this film.

The image of the protagonist is lager which shows the importance of this character in comparison to the smaller antagonist image. 

The image of the antagonist is featured n the poster in the bottom right corner. However the shot used of this character does not connote or show any signs of being an antagonist. However the image relates well to the narrative and the title of the film therefore the audience will make the correct association.

The star system used for this film is quite prominent as Jennifer Lopez is well known in the industry and including an image of heron the poster will convince fans to view the film.                

As well as this poster another one was used less in order to advertise and market the film. This is the second poster used. This is a very simplistic and minimal poster and just includes the title. This poster is one that I don't think it is very good for advertising as it doesn't give any information about the release date etc. The fonts used for this poster is white and creates a strong juxtaposition and contrast in comparison to the black background.