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Thursday, 10 March 2016

Poster Analysis 2

This is a film poster for the 2015 film Martian. This film is a space themed film and the main role is played by Matt Damon.This is one of the main posters used for the advertisement of the film. This poster is similar to the second copy however this one is more simplistic. The main purpose of this poster is to create a buzz for the upcoming film and to peak the audience's interest. From looking at this poster I can say that this imagery is quite powerful and exhibits to the audience that the image used for the poster is all they need to know about the film instead of typography detailing. An audience that would go to see this film would most likely be a fan of sci fi and space films and therefore would expect pleasures from that genre of film.

This poster and layout is one that is conventional in the industry and that is used for film posters. It includes the typography along the bottom perimeter of the poster. Also included is the main title of the film and a slogan. However the typography used in this poster subverts the conventions of film posters in the industry as the slogan used to describe the narrative is larger than the main title font.This connotes to the audience that this slogan is an important message for the film and plays a key part in the narrative. The typography used for the film is very simplistic and the colour tone used in neutral which makes it stand out and poop against the background image.
The background image used for to advertise for this film is a powerful image. It features Matt Damon as the main character. The costume he is wearing exhibits his profession and occupation of his character in the film. The image used for this poster is very simple and exhibits to the audience the main character of the film. when the audience see the actors face on this poster it would convince and encourage them to see the film.In this photograph the landscape of mars has been added in on certain areas of the helmet. This hints at the narrative and the location used in the film.
The costuming used for this poster exhibits a semantic field of space and astrology. The high key lighting used in this image is very bright and could connote a realistic atmosphere.

These two posters are also ones that have been created for in order to advertise and create excitement for the film. These two posters follow and exhibit the narrative more for the audience. It helps to give the audience hints as to what the film is about. These images are also more detailed and included more techniques in order to portray the meaning of the narrative. The first image exhibits  skill in photoshop which includes an image overlay effect. Both of these images follow the space connotation as there is a red tone which relates back to the mars location used for the narrative.




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