This is the main poster that has been used for marketing purposes for the new Star Wars film. The main purpose for this film poster is to evoke the audiences interest in the film and cause excitement for the new up coming instalment of the saga. From looking at the poster I can see that this poster is aimed at fans from the previous franchise and its spin off productions. People who would go and see this film would expect Sci Fi and fantasy pleasures.
In the poster for this film the release date, title and tagline are positioned at the bottom of the poster. The information is aligned in the centre of the poster. This layout is conventional for film posters and the way they are presented in the industry. The title of the film is the predominant typography that can be seen on the poster. The main title 'Star Wars' is exhibited in a larger font. This helps to promote the Star Wars is a franchise and this title automatically attracts audiences from the previous films that have been made and well loved. The typography that has been used in the poster is the font and style that is conventionally and is recognisable for the Star Wars franchise and makes the film unique and distinguishable.
The background used for the image on this poster is a dark background which symbolises space and the night sky. Having this follows the conventions of a sci fi film. The dark background used in this movie poster is contrasted and juxtaposed against the bright, bold and neon colours used in the foreground focal image. From looking at this photograph I can see that this image has been put together and adjusted on photoshop in order to create this image with all the characters. I think that the creator of this poster most likely over laid the character mages and adjusted them slightly order of the colours to appear stronger and stand put against the space background. The colours and the choice of image used for this poster connote and show relations to the sci fi genre.
The costuming used for this poster follows the conventions of a sci fi and fantasy film. The costuming worn by the characters include colours such as browns and tan colours. These colours connote earthy tones and relate to the locations included in the film.
This poster subverts the female archetype. The female character is in the centre of the poster which infers that she is the main character. Typically females are considered to be the damsal in distress and would not be associated with as being a hero. The costuming used in this image subverts the female archetypal clothing. The outfit that she is wearing is very practical and quite masculine which subverts the feminine archetype of staying home and having children.
The dark clothing worn by the villain subverts the the conventional costumes that are typically worn by a villain. The dark cloak worn by the villain in the background connotes the idea of power and evil. By using a mask for a prop for the villain this creates an eerie atmosphere and makes the audience wonder who is under the mask. It adds mystery and secret that continues throughout the film .
The costuming used for this poster follows the conventions of a sci fi and fantasy film. The costuming worn by the characters include colours such as browns and tan colours. These colours connote earthy tones and relate to the locations included in the film.
This poster subverts the female archetype. The female character is in the centre of the poster which infers that she is the main character. Typically females are considered to be the damsal in distress and would not be associated with as being a hero. The costuming used in this image subverts the female archetypal clothing. The outfit that she is wearing is very practical and quite masculine which subverts the feminine archetype of staying home and having children.
The dark clothing worn by the villain subverts the the conventional costumes that are typically worn by a villain. The dark cloak worn by the villain in the background connotes the idea of power and evil. By using a mask for a prop for the villain this creates an eerie atmosphere and makes the audience wonder who is under the mask. It adds mystery and secret that continues throughout the film .
The star system is a predominant feature in this poster. The main stars of the film have been centred as the focal image of the poster in order for the audience to see who the main antagonist and protagonist are. Surrounding the characters in the centre of the poster are characters who are part of the main narrative and a play in the association what the key narrative.
This poster is a character poster in which the main characters who play a part in the narrative appear on the front and centre.
These are a few of the other posters that have been created for this film. These posters below are ones that are sisters to the main poster. These posters are ones that show case the main characters who help the storyline develop and progress throughout the film. These posters include less institutional information than the main one. These posters showcase a message through the characters rather than the information on the previous posters. These posters show case a weapon/prop overlay which signifies the characters personality and their character traits
This poster is a character poster in which the main characters who play a part in the narrative appear on the front and centre.
These are a few of the other posters that have been created for this film. These posters below are ones that are sisters to the main poster. These posters are ones that show case the main characters who help the storyline develop and progress throughout the film. These posters include less institutional information than the main one. These posters showcase a message through the characters rather than the information on the previous posters. These posters show case a weapon/prop overlay which signifies the characters personality and their character traits
The second type of poster that has been used to advertise for the film and draw in their target audience is a cartoon hand drawn poster style. I think that this poster is effective because it relates back to one of the original posters used for the previous films in the saga. The use of this style being repeated from the original films exhibits the uniformity of the films and shows to the audience they are the same franchise and are trying to keep the films along the same previous narrative.
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