Evaluation Question 4

When filming and creating our trailer one of the most important media technologies that we used was the camera. For obvious reasons it was one of the vital bits of equipment n order to create and film our trailer. As well as filming the core footage for the trailer we also used the camera to experiment and try out different styles of shots. The camera was also used to take images for the poster and magazine photographs. From filming a film opening last year I know that I need a variety of shots in order to show and add emphasis on certain sections in the opening. I applied that knowledge when I was filming the trailer.

Using this knowledge we tried to incorporate some variety in our trailer- we wanted to include different shots that would portray and signify different effects for the audience. For example we filmed some extreme close up shots of  the mobile phone in order to show the audience that this prop is important to the narrative and the trailer. We also did a couple more shots similar to this to add dramatic effect for the audience- we did close up shots of the knife which emphasises to the audience that the antagonist character is a danger.

As our camera had a viewing screen built into it this enabled us to re watch the footage on set and see how the filming turned out. This showed us how it looked upon screen and if there was anything we could do to improve the shots whilst on set. Re-watching the shots also helped us test the lighting and the sound of the shots. This enabled us to make group decisions on whether or not we need to reshoot or tweak anything to improve the shot and the trailer.

Having uploaded the raw footage onto the school computers it enabled us to see the footage on a larger scale and allowed us to narrow down any shots that did not have the high quality that we were looking for. This scale allowed us to see any small glitches or jolts in our shots- therefore we could illuminate shots that wouldn't work as well.

Having looked at our shots and narrowed down our most successful ones we then used the editing program Premiere Pro. This editing program is of a high quality and has been used in the media industry to edit films. We opened this program and tried to order our shots into a chronological order. We did this for both dual narratives. After we had ordered our clips we then interspersed these two narratives within each other to mimic the montage editing style that is constantly seen in films. In order to make our clips link in well with each other we used the small blade tool on premiere pro- this allowed us to trim down some of our clips and to get rid of access footage we no longer needed. In order to make our clips blend in more seamlessly we used a transition called fade to black. This effect allowed our clips to blend in well with each other instead of having harsh cuts. We thought that this effect would make our trailer look more professional.

In terms of ancillary products I used the same camera that we used for the filming. The camera we used take picture at a high quality and is mainly used for the photography side of media. Whilst filming alongside the shoot I took some images from behind the scenes to show our progression of filming.

 

As well as taking separate image for the ancillary products and creating a separate shoot I also created a film poster mock up using a screen shot of a clip from the trailer. In order to practise how to make posters and what they should look like I used this screen shot as a tester image to further improve my future designs upon. The image that I chose to create a mock up on was a close up shot of the protagonist on the phone. This shot relates back to the narrative and the theme that is predominant throughout the trailer. As this mock up focuses on the protagonist it also establishes this character as the face of the trailer.

In order to create this mock up I used the program Adobe Photoshop. I used the screen shot button on my computer and opened the image and cropped in slightly to try and centre the protagonist more. From Photoshop I opened this image on Adobe Bridge in order to edit the photograph more specifically and in more detail.

Using the font tool on photograph I placed the title in the top corner of the poster- a conventional placement for the title. I used the same font for the title as I did in the trailer. This shows a relationship between the trailer and the ancillary product. I decided to use black as the font colour because it stood out well against the cream toned background. The poster is very simplistic and could be advertised as an individual character poster instead of a conventional whole film poster.

 

These technologies that have been used encourage and help us become more creative. For example before programs like Photoshop and premiere pro were created students would have been very limited in the work and the outcome they could have achieved. It would have been hard to achieve an outstanding product using things that would limit students creativity. For example if I were to use paint to create a film poster rather than Photoshop it would not have the same outcome.

In terms of research search engines like Google became vital in the research stage of my project. Without this search engine I would've not found the royalty free websites that would be used for my incidental sound track and sound effects. I would have also struggled to view media film posters and film trailers to inspire my own project.

One of the most key and core technologies that have been vital to our project is YouTube. The use of this website was vital to our research and the publication of our own work. Without this website we would've struggle to watch and analyse the conventions and the styles of trailers that have been created within the media industry. The use of this website allows our audience to view our products publically and on the go. This makes it easier to view our work instead of using the core device it was created on. Without YouTube the media industry would've struggled to market and advertise their products to their target and aimed upon audience. Before YouTube if I had wanted to view trailers to build up research for my product I would've had to pay for a cinema ticket to view the trailers before viewing a film. This applies the same by purchasing a dvd.

Evaluation Question 3

The way that we decided to test our product on our audience was by creating a hand written questionnaire which was later transmitted into a digital hard copy using Microsoft Word. We gathered our answers to our survey by  asking current A2 Media students who are around the age of 17-18 years old- this age group fits well with our target audience range. The people we asked were of mixed genders in order to get a varied response. To complete the survey we played our trailer to our interviewees individually or in groups of two in order to get a more directed response. This also allowed us to get a more detailed and well structured response. When creating a response for this survey we played the trailer twice. The first time allowed our interviewees to watch the trailer as an audience viewer and then the second time as a media student giving us constructive feedback.

In order to get a varied and detailed response we used a different rating system that ranged from the basic scoring system- this was 1-5 with 1 being the worst and 5 being the best. This showed a basic response for our audience to respond with. We then contrasted these types of questions with ones that required a more specific answer that contained more detailing on improvements. We didn't want to use these types of questions for the entirety of our questionnaire as we felt it may become tedious and our viewers would only give short and quick responses instead of the detailed ones that would really help our trailer to improve. So we included some basic yes, no and I don't know answers to a couple of the questions.

The first question that we started with was a basic one and one that we felt was critical for our audience feedback, if we didn't ask our audience if they liked the trailer we felt that we wouldn't receive detailed enough feedback about our trailer. We felt that the audience enjoyment was one of the more important questions in our feedback. From all of our responses our average collected was about a rating of 3 or 4. This showed to us that our trailer was quite successful within our target audience and connoted to us that most of the really enjoyed it.

The second question from our survey was about interest in our trailer. We again received a score of around 3 or 4 for this question. Due to the dual narrative that we incorporated into our trailer I think that this could've helped the audience to maintain their interest in our trailer. The contrast we showed between the protagonist and the antagonist's scenes added a twist to the trailer and showed the audience two sides to our narrative.

As our questions were asked to media students we felt that they would be able to give us constructive feedback in terms of camera and editing as they will have experience on how it should look. For this question we received around 3.5. This feedback shows us that our camera work was relatively successful but could also be improved. From looking at the scores throughout the responses on this question I can assume that we may have scored slightly lowly on the parts where we filmed in the darker location. This meant that the camera quality wasn't as high as it would've been in more high key lighting.

The next question was about whether or not our trailer was long enough. The responses we received for this question were between correct length or unsure. We expected this sort of answer as the people that we asked these questions to were a mix of media students and non media students. This meant that the people who are studying media would have more of an idea of the correct length to the trailer. Therefore the non media students struggled slightly more on identifying the correct length.

The question that we felt was one of the more important ones in the survey was the one asking "what was effective in the trailer". This type of question allowed the audience to give a more detailed and  constructive answer to the question. Here as some of the responses that we received from this question:

• I found the switch between the two characters interesting and different to normal trailers.
• I thought the style of music was really creepy and fitted in well with the horror theme.
• I liked how the identity of the villain has been hidden- it adds mystery.
• The sound effect at the end with the Dialtone title fitted in well with the storyline.

These responses were extremely useful when we were editing our trailer. It helped us to know what we were doing right in the process and what we should keep in our trailer.

The other more detailed question- "Did you find anything confusing?". This question allowed us to know if we could do anything to improve our trailer. The responses we received from this question were mainly no. This showed that our trailer was clear and showed an understandable structure. Some of the people who we asked informed us that the voiceover was useful in grasping an understanding of the trailer.

Ancillary Products

In order to test out the products that have been created for our trailer we created questions in a similar format and were asked to the same mix of people in order to receive constructive feedback. For this set of questions we mainly used a scoring system as we felt it was the best way to receive feedback. The questions that we asked mainly focused on appearance and the aesthetic of the products as we felt these were the most important factors of a magazine cover and film posters.

After asking these questions to our target audience we received strong feedback. The first question we received a score of mainly 4 or 5. This was a success for this question and transmitted to us that the appearance was strong and worked well- this is vital as this was one of the more important questions in terms of ancillary products. The next two questions about the font being clear and how eye-catching the products were received again mainly 4 and 5. The interviewees informed is that the font used was bold and the colours used made it stand out well against the background. They also thought that the imagery used for the poster was bold and drew their eye to the products.

Another one of the more important questions were: "Do our products look like a poster or magazine?". From this question we received a score of mainly 4s. This signified to us that our products followed the conventions and the style of posters and magazines that would usually be expected in the media industry.

In terms of the quality of image and the overall appearance of the poster and magazine photograph our interviewees rated this as a 5. This shows my partner and myself that the images we took worked well for ancillary products and that the overall quality were very high and professional looking. From our audience feedback the viewers gave a 4 for the question enquiring about how the products relate to the narrative. This score is relatively high which shows my partner and myself that the images that we have taken relate well to the narrative of our trailer. I think that this was emphasized by the phone prop that was used in all of our images. The prop highlights and emphasises the title of our trailer.

Evaluation Question 2

Having completed my final trailer I then began to create several ancillary products which would reflect well and represent our film in the industry. Within these products it is important to exhibit continuity with our film so the audience can make a clear connection between the product and trailer. 

Posters.

One way that we created a link between our film and the products along side it was the use of the prop- the telephone. This prop is a key feature in our trailer and is an icon for the whole film. This prop adds a sense of recognition between our trailer and the audience. We decided to use an older style telephone for the poster shots as we felt the style of phone would stand out well in the poster and would be more eye-catching rather than a smaller style of phone such as an iPhone which we used in the film.  In order to include this element in our products we did two shoots. The first shoot was mainly focusing on the telephone by its self. This shoot was for our main poster. Within this shoot we mainly did a variety of close up and extreme close ups of the phone and the antagonist holding the phone. We decided to take our photographs as we thought it would add more variety to our overall outcome of our product. We thought just print screening images from our trailer would show a lack of creativity, skills and platforms. In order to follow the conventions used in horror and thriller films we included the colour red. The tones of red exhibited in the poster contrast well with the darker coloured telephone. The element of red exhibits the connotations of danger and evil. A concept that is common in this genre film.

In order reinforce the link between our film we included representation and the element of costume into these products. For our character posters we used the two main characters that have been featured within our trailer. The costume that we dressed the protagonist in connotes and infers to the audience that she is a typical teenager. The outfit choice used for this character makes her relatable to the audience as the viewers will be of a similar age. In contrast to this character poster we also have one of the antagonist. We decided to feature the antagonist as a character poster as it shows the contrast between the two characters and their personalities. 

In order to create a scene for our film and connote the trailer atmosphere and genre we created we used the element of low key lighting to portray a mysterious atmosphere. The low key lighting that we used for this shoot adds highlights and shadows to the characters face- making certain features stand out.

Another key element that we used in our posters that would show relation back to our film is the titles and the typography used. We used the same typography as we did for our trailer. The typography that we used looks quite archetypal and is the typical style of typography used for thriller and horror trailers.

Magazine

For our magazine we decided to base our magazine front cover on the popular magazine Little White Lies. We really liked the simplistic cover for this magazine company and felt that the pop art style was really interesting and made the cover itself look unique and iconic. The cartoon style that has been used in this image is eye-catching and immediately attracts the audience's attention. From looking at these covers for inspiration for our own ancillary products we decided to replicate this style into our own product. In order to begin with our magazine cover I organised a photo shoot with the actors who are featured in our trailer. This would show to the audience that they are the main focus of the franchise. From this photo-shoot I was able to pick out and narrow down the images that I felt would reflect my narrative to our target audience.

Once this image had been selected we experimented with different filters found of Photoshop and found that this one would mimic the style of Little White Lies perfectly. To further mimic the tones and structure incorporated into this photograph I did some minor adjustments in terms of contrast and clarity.

In order to make this image stand out well as a magazine cover I pasted this image onto a dark background in order to emphasis the tones and colours included in the photograph.

From looking at the other covers for the Little White Lies magazine covers I can see that the company includes a small title usually at the bottom of the magazine showing and informing the magazine brand what the issue is about. Therefore we did the same using the sae typography we used in our trailer- this shows uniformity within our products and the trailer. In order to further support the conventions used in this cover we included the trademark title logo. Within this we also included a title which reflected a price that we had typically seen fro other magazine covers.

Evaluation Question 1.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

When we created and filmed our trailer we decided to fit this trailer into the genre of horror and thriller. This genre of film allowed us to explore different ways and techniques that would create atmosphere and tension for the audience. We wanted to give them the scare and mystery pleasures that are typically seen in these types of films. We followed many of the conventions that follow the forms and conventions of the these films. The most important element of our trailer that we wanted to relate back to conventional thriller and horror films was the idea and concept of the antagonist's hidden identity. This element of the narrative is conventional to many horror films and is a concept that tends to work well in this genre of film. We wanted to follow this convention as it creates an ominous atmosphere for the audience and could be used as a tool for the audience to keep watching the film in order to see the reveal of the character. The idea of a mystery identity to the antagonist adds another dimension to the trailer and becomes more inclusive to the audience as they can guess the identity of the character.

In order to mimic and follow the conventions of an antagonist character we decided for the costume that we would dress the antagonist in dark clothing. We decided to predominantly use the colour black as it has a lot of connotations- mostly of death and mystery. We thought that the dark clothing would make this character distinguishable as the villain in this trailer.

The inspiration for our trailer based on this convention was Scream. We found that this narrative structure and the effect it had on its audience would be a good idea for our trailer. In order to make our trailer's narrative differ slightly to Scream we used a different prop in order to show a development from when Scream was created. The different prop that we used for our trailer sequence was an IPhone. We used this as it would appeal more to the modern audience and our target audience of teenagers to mid adults. The use of this modern prop made the protagonist character more relatable to this audience. This prop could infer that if you have the same phone it could happen to you. The phone prop is an icon of our trailer and the narrative. We liked how the narrative was strung along by the incorporation of a telephone conversation. Therefore we mimicked a similar situation in our film.

Another way in which we tried to follow the conventions of the thriller and horror genre was the type of shots that we used. Within our trailer we tried to incorporate a variety and range of different shots which would keep the viewer entertained and interested. A shot type that we tried to include in our film which would follow the convention were close ups and extreme close ups. These shots add emphasis to certain things in the shot view- things that could be significant to the narrative. One of the most important shots of the trailer was an extreme close up of the mobile phone ringing. This shot exhibited to the audience the importance of the phone in the trailer and the effect that it has on the narrative. The framing and composition of the shot allows the audience to see that 'blocked' is calling. This small detail captured by this shot introduces the dual narrative and infers to the audience that the narrative is developing.

Another extreme close up shot that we used in our trailer was in the dual narrative sequence that was incorporated into our trailer. An extreme close up shot of the antagonist opening the gate introduces this character into the trailer- this shot connotes that this character is sneaking into the garden. It connotes that they shouldn't be there. We used an extreme close up shot of the knife in a dark location. The use of this prop introduces the mysterious character as a threat in the trailer. This characteristic is further supported  by the dark and eerie lighting. The framing and intensity of this shot shows to the audience that this character is a threat. The prop used follows the conventions of the horror genre and the weapons typically used.

As well as Scream we were influenced by Nightmare on Elm Street. This film is where we found that the inspiration for the dual narrative element. From watching the film my partner and myself liked how the film switched from two different perspectives and points of view. We found that this added contrast to the film and the characters that it focused on. We used this technique in our trailer as the different lighting and locations contrasted well with each other and emphasised to the audience how different the two character are.

Our film fits into both genres of thriller and horror. Within in our trailer we have featured elements that are typically seen in these genres. Predominantly through our trailer the main genre of horror has become stronger. The sub genre of this film exhibits a Slasher film. The elements in this trailer that relate to a Slasher film are mainly the narrative, location and props. The narrative structure of this film follows the conventions of a Slasher film as it includes these stages:

• Introduction- everything seems normal.
• Something happens which infers a threat.
• A problem is happening and is trying to be solved.

However the last stage of the structure which is an equilibrium is not shown in our trailer. We decided to do this as we didn't want to spoil the narrative and reveal too much to the audience as to what is going to happen, we wanted to keep the element of surprise and mystery. From looking at other Slasher films like Scream the location of the trailer is very important in order to set the atmosphere and tone for the trailer. The setting of our trailer is a typical suburban house- this location infers and exhibits a normal everyday life. This location also shows to the audience that anything could happen in a normal situation. In order to contrast this location as part of the dual narrative we introduced the antagonist to be 'living' in a garage type of location. This location was dimly lit which created a tense and scary atmosphere. The props used in the background of the location inferred a sinister tone as there were tools and saws upon the wall. This signifies that this character is a danger.

As well as the Horror elements that are predominant in this trailer. There are also some features of a Thriller in this product. For example as there is evidence of conflict within this trailer between the two characters, this is shown a lot conventionally in thriller films. The use of a weapon and the stalker sort of narrative relates back to narrative themes that have been exhibited in other thriller films like The Boy Next Door.



 



Magazine Analysis 3

This is a cover for the film magazine Empire. This cover is about the horror/thriller film Hannibal. My first impression of this cover is that it is quite dark and very simplistic. The tones and colours used for this cover are quite sinister and make the overall cover stand out. The element of this cover that drew my eye to it was the photograph. The low key lighting used for this photograph hides one side of his identify and face. This create a mysterious and scary effect to the cover. The tone used for this photograph infers that someone is shining a light on his face- obscuring part of his face. Throughout this cover I can see that red is a predominant colour that has been used throughout the cover. The colour red connotes death and evil. It could also represent Satan/the devil. In order to follow the red theme shown in this magazine- a red filter has been used onto his eye. The red tone on his eye, insinuating that he is pure evil. The theme of evil and horror is further supported with the dark background which connotes death and horror.
In order to further support the narrative and the themes included in this narrative, puns and a tagline have been included. The pun "What's cooking?" hints at the narrative and adds a comical tone to the cover and insinuates a key trait of his personality. The magazine also informs and hints to the audience that the film will be gory and would follow the horror conventions of a lot of blood. For example the pun "Gore Blimey".

The layout of the title which has been overlaid on top of the image insinuates that he is hiding and concealing himself from the audience. It also creates mystery for the character. In order to persuade the reader to buy the magazine and watch the film the magazine has included sentences and tag lines in order to entrance the audience. They have said things like "The most shocking scenes ever" and "exclusive interviews and a whole lot more". These tag lines convince and make the reader think that they are getting and reading exclusive content. The use of alliteration on the front cover connotes an exciting and fun atmosphere which contrasts 

Final Magazine cover.

Final Posters.

Poster and Magazine contact sheets.

Magazine Analysis 2

This image is of the cover of Empire. Empire is an established from magazine. This edition of the magazine is about the second film in the Batman instalment entitled: The Dark Knight Rises. This main cover mainly focuses on the antagonist The Joker. From looking at this over it is clear that the magazine has based its colour scheme and typography on the appearance and the personality of this character.

The first thing that attracts me to the cover of this photograph is the bold and bright colour scheme that has been used in contrast to the darker background. The use of the green and purple tones and colours used relates back to the costume of the Joker. These colours are an icon of the character and form an association with the modern and older portrayal of this character. The green and purple colours work well together and make each other stand out- these colours also emphasise the characters costume in the image. As well as these bright colours that relate to the characters costume, the font colour used for the title of the magazine emphasise and makes the red face paint on the character stand out more and look stronger. The red colour for the title connotes danger and death- this relates back to the character of the antagonist. The fact that the joker has been overlaid on top of the title infers that this is the most important element of the cover and that this character is more important than the name of the magazine. The small barcode has been placed along the bottom so it doesn't ruin the imagery. This placement also makes the audience want to buy the magazine because of the image not the price.

The imagery used in this cover is quite strong and is a classic pose used for an antagonist. The shoot looks very simplistic and infers that the character is the most important part of the over. From looking at the background of the image I can see bars which could suggest  prison or entrapment theme. This sort of theme is conventional in a superhero film. To further support and emphasise the theme of superheroes, the Batman symbol has been use in the top centre of the cover. This iconography exhibits to the audience that there is always a hero when there is a villain.

In order to draw the audience and the reader into buying this magazine they have used syntax which will convince and persuade the reader to buy this magazine. For example along the top of the cover Empire have said "world exclusive". This statement infers to the audience that if they buy this magazine they will be receiving some rare content about the film, cast or characters. From looking at the slogans and titles that have been used in this cover I can infer that this cover shoot was an introduction to the antagonist. For example the slogan "one on one with Batman's new nemesis" this infers to the audience that this is a new villain.

In order to hint at the character of this villain a quote about the character has been used in order to introduce and hint at his personality, "He's a cold blooded, mass murdering clown". The typography used for this description looks as if it has been scratched in with a knife. This font choice infers that he is dangerous and deadly.

Poster mock up 2

This is the second poster mock, however this is the most unsuccessful as it is quite simplistic and doesn't really offer any information to the audience as to who's in it and when it will be released.

Poster mock up 3

Poster mock up 1

I created this poster mock up on photoshop using previous images from a photography photo shoot. I placed Katherine in the centre of the poster to connote to the audience that she is the key and main protagonist not necessarily in the entire film but in the trailer. I decided to cut Alfie's head in half and place it on either side of her in order to slightly conceal his identity and to show the audience that the antagonist is constantly surrounding Katherine.

Magazine Analysis 1

This is a film poster for the first Hobbit film entitled The Hobbit An Unexpected Journey. This cover for the magazine is for the well known film magazine called Empire. 

The first thing that attracts me to this magazine cover is the strong and bold image which has been contrasted well with the bright and golden title. The title of this magazine follows the conventions of what is expected from a cover as the title is at the top of the page and is in bold lettering. The subtile of this magazine cover also is in the same colour which shows that they relate and makes the magazine look professional.

The gold colouring for the font is very regal and gives the impression that this is an established magazine and is well known in the film industry. The gold colouring on the title  could also reality to the narrative and the film of choice of the magazine.

The small barcode at the bottom left hand side of the poster could be small so the reader is more attracted to the title rather than being put of by the price of the magazine. By having the barcode smaller it allows the image to take over the cover and become the main image. If the barcode was any larger it would ruin the overall appearance of the cover.

The image that has been used for the magazine cover is a image from the film or trailer of the film. This cover photo that has been used for the magazine relates back to the narrative and the key characters that are associated with the film franchise. The main character is featured on this cover. The character is played by martin freeman who is an established actor in the film industry and is known for his role in this film. By having this on the front cover it attracts his fans to watch the film and buy this poster to receive any extra information about the actor or the film itself. The inclusion of the Gollum character in that background emphasises the franchise and the character who are typically associated with the film. By this character being included in the shoot creates hype for the film as an old character has been brought back and reintroduced into the newer and current film. The tone of the image connotes a dramatic and dark atmosphere due to the tones of grey and dark blue in tandem with the low key lighting. This is well contrasted with the bright gold lettering.

The typography used along the bottom of the article relates back to the narrative and the location of which the story is based around. This slogan along the bottom entices the reader and encourages them to open the magazine and read the article. The use of the ellipsis on "inside" hints to the reader that they have more to say about the franchise and that they may have some special information.
The layout of the image over the title of the magazine connotes that the character is more important than the magazine. This layout also adds another dimension to the magazine and infers that the character is real.
In order to relate back to the film and one of the significant characters that makes the franchise well known the magazine has used a tagline and slogan along the top of the poster. This tagline is above the title therefore it will be one of the first things that the reader will see.
The use of the pun "precious exclusive" exhibits the relation to the narrative and the characters in this narrative. By using the word exclusive it will automatically entrance the reader into finding out extra information. The purpose of this tagline creates intrigue for the audience.

Poster analysis 3

This is the film poster for the 2015 thriller film entitled The Boy Next Door. The lead role and protagonist is played by Jennifer Lopez.

This is one of the main poster used for the advertisement of this film. There is another similar poster to this one however this one includes the antagonist rather than just the protagonist. The layout of this poster follows the typical institutional film poster layout. For example the typography and the institutional information is along the bottom of the poster. The conventions are also followed by having the lead actors name across the top of the poster in larger writing so it stands out to the viewer. As the lead actress in this film is Jennifer Lopez, she is well known actress and singer therefore she will attract attention and draw her established fan base into watching the film

The typography used for the titles and film name is very bold and in block capital letters stand out out well and will catch the audiences eye. The colour of the typography is a mixture of black and white which show a strong contrast and could represent the antagonist and the protagonist as they are on opposite sides of the spectrum.

The imagery used in this poster features the main characters- the antagonist and protagonist. The image used is the protagonist looking out of her window and the shot angle is a long shot as it features the majority of her body. The shot used has a purplish and blue tone to the photograph. This tone of filter gives the impression that we are looking into the window at her. This gives an inclusive tone to the image for the audience and makes them feel more involved in the storyline. The costume that the protagonist is wearing is a silky night gown which shows connotations that this movie was filmed at night. The nighttime setting and lighting follows the conventions of a thriller film. The colour of the nightgown that she is wearing which is a white/ baby pink connotes innocence as she is the victim in this film.

The image of the protagonist is lager which shows the importance of this character in comparison to the smaller antagonist image. 

The image of the antagonist is featured n the poster in the bottom right corner. However the shot used of this character does not connote or show any signs of being an antagonist. However the image relates well to the narrative and the title of the film therefore the audience will make the correct association.

The star system used for this film is quite prominent as Jennifer Lopez is well known in the industry and including an image of heron the poster will convince fans to view the film.                

As well as this poster another one was used less in order to advertise and market the film. This is the second poster used. This is a very simplistic and minimal poster and just includes the title. This poster is one that I don't think it is very good for advertising as it doesn't give any information about the release date etc. The fonts used for this poster is white and creates a strong juxtaposition and contrast in comparison to the black background.

Poster Analysis 2

This is a film poster for the 2015 film Martian. This film is a space themed film and the main role is played by Matt Damon.This is one of the main posters used for the advertisement of the film. This poster is similar to the second copy however this one is more simplistic. The main purpose of this poster is to create a buzz for the upcoming film and to peak the audience's interest. From looking at this poster I can say that this imagery is quite powerful and exhibits to the audience that the image used for the poster is all they need to know about the film instead of typography detailing. An audience that would go to see this film would most likely be a fan of sci fi and space films and therefore would expect pleasures from that genre of film.

This poster and layout is one that is conventional in the industry and that is used for film posters. It includes the typography along the bottom perimeter of the poster. Also included is the main title of the film and a slogan. However the typography used in this poster subverts the conventions of film posters in the industry as the slogan used to describe the narrative is larger than the main title font.This connotes to the audience that this slogan is an important message for the film and plays a key part in the narrative. The typography used for the film is very simplistic and the colour tone used in neutral which makes it stand out and poop against the background image.
The background image used for to advertise for this film is a powerful image. It features Matt Damon as the main character. The costume he is wearing exhibits his profession and occupation of his character in the film. The image used for this poster is very simple and exhibits to the audience the main character of the film. when the audience see the actors face on this poster it would convince and encourage them to see the film.In this photograph the landscape of mars has been added in on certain areas of the helmet. This hints at the narrative and the location used in the film.
The costuming used for this poster exhibits a semantic field of space and astrology. The high key lighting used in this image is very bright and could connote a realistic atmosphere.

These two posters are also ones that have been created for in order to advertise and create excitement for the film. These two posters follow and exhibit the narrative more for the audience. It helps to give the audience hints as to what the film is about. These images are also more detailed and included more techniques in order to portray the meaning of the narrative. The first image exhibits  skill in photoshop which includes an image overlay effect. Both of these images follow the space connotation as there is a red tone which relates back to the mars location used for the narrative.

Poster analysis 1

Star Wars: The Force Awakens.

This is the main poster that has been used for marketing purposes for the new Star Wars film. The main purpose for this film poster is to evoke the audiences interest in the film and cause excitement for the new up coming instalment of the saga. From looking at the poster I can see that this poster is aimed at fans from the previous franchise and its spin off productions. People who would go and see this film would expect Sci Fi and fantasy pleasures.

In the poster for this film the release date, title and tagline are positioned at the bottom of the poster. The information is aligned in the centre of the poster. This layout is conventional for film posters and the way they are presented in the industry. The title of the film is the predominant typography that can be seen on the poster. The main title 'Star Wars' is exhibited in a larger font. This helps to promote the Star Wars is a franchise and this title automatically attracts audiences from the previous films that have been made and well loved. The typography that has been used in the poster is the font and style that is conventionally and is recognisable for the Star Wars franchise and makes the film unique and distinguishable. 

The background used for the image on this poster is a dark background which symbolises space and the night sky. Having this follows the conventions of a sci fi film. The dark background used in this movie poster is contrasted and juxtaposed against the bright, bold and neon colours used in the foreground focal image. From looking at this photograph I can see that this image has been put together and adjusted on photoshop in order to create this image with all the characters. I think that the creator of this poster most likely over laid the character mages and adjusted them slightly order of the colours to appear stronger and stand put against the space background. The colours and the choice of image used for this poster connote and show relations to the sci fi genre.

The costuming used for this poster follows the conventions of a sci fi and fantasy film. The costuming worn by the characters include colours such as browns and tan colours. These colours connote earthy tones and relate to the locations included in the film.
This poster subverts the female archetype. The female character is in the centre of the poster which infers that she is the main character. Typically females are considered to be the damsal in distress and would not be associated with as being a hero. The costuming used in this image subverts the female archetypal clothing. The outfit that she is wearing is very practical and quite masculine which subverts the feminine archetype of staying home and having children.
The dark clothing worn by the villain subverts the the conventional costumes that are typically worn by a villain. The dark cloak worn by the villain in the background connotes the idea of power and evil. By using a mask for a prop for the villain this creates an eerie atmosphere and makes the audience wonder who is under the mask. It adds mystery and secret that continues throughout the film .

The star system is a predominant feature in this poster. The main stars of the film have been centred as the focal image of the poster in order for the audience to see who the main antagonist and protagonist are. Surrounding the characters in the centre of the poster are characters who are part of the main narrative and a play in the association what the key narrative.
This poster is a character poster in which the main characters who play a part in the narrative appear on the front and centre.

These are a few of the other posters that have been created for this film. These posters below are ones that are sisters to the main poster. These posters are ones that show case the main characters who help the storyline develop and progress throughout the film. These posters include less institutional information than the main one. These posters showcase a message through the characters rather than the information on the previous posters. These posters show case a weapon/prop overlay which signifies the characters personality and their character traits

The second type of poster that has been used to advertise for the film and draw in their target audience is a cartoon hand drawn poster style. I think that this poster is effective because it relates back to one of the original posters used for the previous films in the saga. The use of this style being repeated from the original films exhibits the uniformity of the films and shows to the audience they are the same franchise and are trying to keep the films along the same previous narrative.

Final Trailer

Rough Cut 2 target audience feedback

Rough Cut 2

This is our second rough draft we have added some fade to black transitions and added a voice over which makes the narrative slightly clearer and more understandable.

Voice over script

We have finally received word and information from the police about the recent murders that have been occurring across oxfordshire. After analysing the victims telephone records we have found a link showing that all victims have received a phone call from the same number. We have reason to believe that  this phone call was made by the suspected cyber killer moments before he murdered them. Police are doing all they can to catch the killer and unmask him once and for all before time repeats itself.

Target Audience feedback for Rough cut 1

Rough Cut 1

Sound effects and sound track.

For our trailer we decided to use a mixture of an incidental soundtrack and contrapuntal sound. In our trailer we have a duel narrative therefore we wanted to have two separate sound tracks to represent and juxtapose the two characters. The sound track that will be used for the antagonist narrative is a contrapuntal soundtrack from around the 50s era. The music will be classic and upbeat and will juxtapose and contrast the shots shown on screen. We found this idea from a show called Pretty Little Liars. On this show it features an secret masked antagonist. Within these shots contrapuntal sound is used to contrast and juxtapose the shot content. This adds a creepy atmosphere.

These are the times in the clip in which contrapuntal sound is used to create an eerie and creepy atmosphere.
1:52, 3:45, 6:12, 9:04

Editing process

Overall the editing process for this sequence went very well. The shots that we collected all fit in together well and it created a fluid sequence that followed our story board. As well as editing these shots in the screen shoots we also added in the audio voice over of the antagonist to create more depth and dimension n the trailer. The voice over also adds to the narrative. These images are screen shots from the beginning of our project- since then we have added and put more clips into the trailer.

Filming Update

We have just completed a shoot with the antagonist character at my house. We filming some establishing shots of the outside of the house to set a location for the opening of the trailer. We also included some close up shots and extreme close ups which will add shot variation to the trailer. We found that the filming was quite successful and we included a variety of shots in seperate locations.

Filming Update

Over the course of the christmas holidays and study leave we didn't manage to film. We found it difficult to find a time and day over this time period as mock exams were occurring and our actors needed to take priority in their own work and revision. In order to boost up our trailer and add more content we will shoot some more shots in a different location with the antagonist.